Looking to do more with less? Aren’t we all. In an era where time is money and a call lost is a lost opportunity, as telecom agents, you are all looking for ways to capitalize on the here and now. With so many high-tech marketing tools available at our fingertips, what gets you the biggest bang for your buck?
Webinars are one of the greatest marketing tools available to telecom agents today. They are dynamic, engaging, convenient, cost effective and a simple way for you to make a powerful impact on your audience, while also making new connections. Webinars enable you to do more and reach more people at one time. Follow these four steps to leverage webinars and watch your funnel grow:
1. Identify your audience: Before you can begin developing your webinar, you need to identify your target audience. This will allow you to accurately tailor your message and format your webinar to be effective and relevant. In addition, you will have the knowledge to determine what date, time, and communication medium will fit best with this audience when you begin marketing your webinar.
2. Create a dynamic presentation: First, craft the message you would like to convey and decide how you would like to tell it. What information are you looking to deliver to your target audience? Webinars give you the ability to train, educate, and communicate live without being live, connecting people nationwide. In some instances it makes sense to have a guest presenter or expert on the line to answer questions and add commentary.
Webinars are also inherently feature rich, offering tools such as video, audio, white boarding, chat, and desktop sharing to fully engage your audience. Keep it simple and timely, but give them the ability to interact.
3. Develop a marketing strategy: Once you have identified your audience and crafted your message, you are now ready to develop a marketing strategy that will resonate with your target audience, which includes a strong call to action. Many webinar platforms offer customizable email templates that allow you to include a brief summary of the webinar, in addition to other basic meeting details such as date, time and registration link.
Be sure to be concise, give them just enough to entice them to attend and have a strong call to action. If you have a guest speaker highlight them in your marketing communication and possibly include a headshot. In addition to sending out email invitations, this is a great opportunity to utilize social media and your personal network to drive traffic to the webinar.
4. Follow up, touch base, and stay connected: This is probably the most important piece of the equation. Don’t miss out on an opportunity to connect with your audience. In addition to sending an auto-responder after individuals register for the webinar, also send out a communication thanking them for their attendance.
Do this in a timely manner while your presentation is still top of mind. Your follow up communication should include a link to the recording of the webinar, as well as a link to a survey, allowing you to improve on your webinars moving forward. Finally, invite them to connect with you in the future on another webinar, on social media or give them an opportunity to meet with you to discuss your webinar topic in more detail.
Do more with less by leveraging webinars to communicate and present dynamic content to a broad audience. This cost effective tool will make a large impact and with continued follow-up you will begin to see your funnel grow exponentially.
Have you had success with webinars? What features worked for you? Share your comments below.