Are you The Most Interesting Man in the World? Unless you are Jonathan Goldsmith, and were hired by Dos Equis to play the role, probably not. This spokesperson embodies the Dos Equis brand, and he shares their point of view on life, that it should be lived. Following the birth of The Most Interesting Man, Dos Equis saw a significant growth in sales of imported beers and he is now an unforgettable figure in mainstream media.
Like Dos Equis, you will “begin living life” when you properly brand yourself and your business. You will see an increase in sales of not only one product or service, but others associated with your brand as well. This brand becomes the personality that identifies your products, services, company, and most importantly, you. Branding is an important part of growing your business, yet many agents attempt to go about it without a plan.
Rise to the top by following these 3 branding basics:
1. Be unique: Set yourself apart from other telecom agents. Consider your strengths and weaknesses, target audience, and your corporate values. What do you want your brand to mean to your customers? What names, images, and phrases do you want customers to associate with your brand? This discovery process is as important as the brand execution.
2. Embody your message: After you have discovered what makes you unique from your competitors consistently communicate this uniqueness in all aspects of your business. This includes your email signature, website, advertising, email and mail marketing, even how you represent yourself and your company in person.
3. Be the expert: As the telecom professional, you are the expert. Represent the products and services you sell as such. Reach out to your partners and begin testing and using their products and services first hand. By doing this you will be able to give an accurate account of how the phone services and products actually work.
Identify what makes you unique, consistently communicate this message, establish yourself as the expert in the telecom community and begin seeing an increase in sales. This brand is what will set you apart and what will keep you top of mind for your prospects and customers.
What branding basics have you had success with? Anything you want to add? Please share your comments below.