I recently read an article on how to make a bad first impression. With only seven seconds to make a first impression, the pressure to immediately impress is imperative. Don’t miss out on an opportunity with a bad handshake, black eye, or tardiness.
Your website is often the first impression you give prospects; don’t let it be the black eye of your business. Your expert technology knowledge and customer service skills are a great foundation, but your marketing efforts need to compliment your business model to capture and pique interest in your business offerings. This means it needs to not only engage the viewer, but also inform and call them to action.
Start small; ask yourself these three questions to begin building a Telecom website that sells:
Who is your audience?
What characteristics best describe your ideal customer? Cherry pick a few of your current customers and identify what makes them a good fit for your business. From here you can begin to build the profile for potential customers. This will also help create the voice that your website will be written in. For example, are your customers primarily IT executives? If so, you will want to appeal to them with more in-depth information on your processes and service offerings.
What is your message?
As a telecom agent, you have the opportunity to build a website that is unique to your business and one that stands out from your competitors. Identify what telecom products, platforms or services distinguish you from others. Be sure to also talk about the benefits of partnering with you, the agent, not just the features you offer. Do you consider yourself a vendor, partner or consultant? When creating your website you want to clearly communicate this to your viewers.
Is your core competency telecom or design?
All good websites start with good design. If you want an eye catching website and your core competency is telecom, not design, enlist the services of a professional web designer for the best result. Your ideal designer with have familiarity in your field and a track record of success.
The right website can make or break others’ first impression of you and your business. Position yourself and your business in exactly the image you wish to communicate by accurately identifying your audience, messaging and selecting the right web designer to take your website to the next level.
Have a success story on what makes your website sell? Did we miss any tips for creating a telecom website? Share your comments below.